Life's too short to be boring. Impact Brown starts life as new leather, this is never recycled or 'old' leather. It is distressed and weathered, with final touches of patina applied by hand. This is not by any means suede leather.
Note that due to the abuse this leather has to go through in order to become the final strap, this leather requires a certain toughness (while remaining very pliable & soft) and as such is not suited for very small lug width watches.
A strap unlike any other and yes, it also comes in Black (check out the Impact Black strap).